RICHARD RICCELLI ON ISSUES IN SUBSCRIPTION MARKETING

Google sneezes, magazine world gets the chills

Google files for a patent.

Wooden Horse worries it might be the long-feared über magazine that devours all others.

“With such a competitor on the horizon, how will regular publishers cope?”

Blogging Stocks conjures something bigger.

“While some bloggers have speculated that Google is interested in starting a magazine, I highly doubt that. The money isn’t in the paper, it’s in the data. Following this model, Google could end up with both Time and Money—as clients.”

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