The future of magazines: It’s Was Everywhere
Initial post: While doomsayers lament the future of magazines, others, like 8020 Publishing are reinventing the idea. First JPG. And now Everywhere. What a nice concept. Online and print. Reader content and editor quality. Launches online. Viral in nature. Results responsive. With subscription and advertising revenue streams open from both print and the net.
Here’s the email I received this morning (as a JPG subscriber):
Hi Richard!
We’ve been working hard for the last few months to launch Everywhere, our new travel magazine. We think you’re going to love this, so we wanted to invite the JPG community to become the first members of Everywheremag.com.
Everywhere’s website is similar to JPG, with a few important twists. With Everywhere, you add your photos to a specific geographic location. These locations are called Places, and a Place can be a hotel, a landmark, a restaurant, a quirky attraction, or any other thing to see or do in a city or town.
Everywheremag.com is built around these kinds of Places. But unlike JPG, a photo that isn’t attached to a Place is basically hidden from public view. So choose one of your favorite travel destinations, upload a photo, and create a Place for all to see. As an added bonus, any Place you create will permanently be marked as “Discovered by YOUR NAME HERE.” The honor! The glory! Yours in perpetuity!
If someone has already created a Place you’ve visited, you can still write a Postcard about it. Postcards are sort of like comments, but the idea is that they’re more experiential — the kind of thoughts you’d write on the back of a photo from the Place, describing the experience you had there.
Lastly, You can also write articles, stories, or product reviews.
So dive on in, and take a look at Everywheremag.com. Your comments and feedback about the site are most appreciated — that’s what a beta is all about, after all! You’ll find a suggestion box at the bottom of every page of the website. Feel free to use it.
We hope you’ll come join us to share tips on all the great places you’ve visited! Here’s how to get started:
http://everywheremag.com
invite code: 3117885c55
Simple. Clean. Friendly. Inviting. When you see something like this, it’s not hard to get excited about the future of magazines. Makes me want to launch a ‘zine of my own
Update 1: Apparently I was the only one. This just in:
Dear Everywhere Subscriber,
You have probably heard by now that 8020 Publishing has decided to suspend publication of Everywhere magazine. We would like to honor the remainder of your subscription in one of the following two ways:
We’ll fulfill all your remaining issues with JPG Magazine, our sister publication devoted to showing your world in pictures (check it out at: http://www.jpgmag.com).
OR
We can issue you a refund on any unshipped issues from your Everywhere subscription (issue #4 was the last issue and should be arriving in home shortly).
If you want to transfer your remaining issues to JPG, do nothing and we’ll take care of it for you. If you’d prefer a refund, please reply to this email with your name and let us know whether you would prefer to be refunded through check (in which case, we’ll need a preferred mailing address to send your refund check to) or Paypal (in which case, please include your Paypal email address).
We apologize for any inconvenience and look forward to resolving this to your satisfaction.
Sincerely,
Everywhere Support
Too bad. But what’s more troubling is the Everywhere website — same as it ever was. Worse, it appears they are still taking orders. I hope it’s just a case of poor coordination and not a magazine trying to have it both ways. I wonder if Magazine Death Pool has heard about this. I think I’ll choose the money back option.
Update 2: Ah, that’s better. Everywhere’s blog announces it has reached its final destination where the local time is midnight.
