Archive for the ‘Proof Book’ Category
How to sell magazine subscriptions online — THE WEEK Magazine example
CASE HISTORY
A tornado creates a blizzard…
How to build circulation by hundreds and thousands of subscribers at a time
CASE HISTORY
How The Chronicle of Philanthropy and The Chronicle of Higher Education are re-defining the idea of a professional site license with innovative circulation marketing…
How to turn a magazine into a subscription-selling machine
CASE HISTORY
What happened when the irresistible force of Felix met the immutable laws of marketing…
How to sell newspaper subscriptions via direct mail
CASE HISTORY
What must be done to reverse the failing, flailing future of newspaper subscription sales? Everything. A call to arms from The Morning Call…
Two-minute ad campaign
How to turn soaring gas prices and a sputtering economy into new subscribers.
“What would The Jewish Week do?”
Lessons from our latest in the quest to sell subscriptions on behalf of “The Wall Street Journal of Jewish newspapers.”
Can you guess the No. 1 magazine in your dentist’s office?
PROOF BOOK
Idea: Suspense in copy is motivating. True? Answer inside…
Subscriber base aging? Take a lesson from THE WEEK.
PROOF BOOK
Raise your hand: Subscribers getting old fast? Dwindling universe of prospects who even read print, much less subscribe to it? Two common circulation complaints. So what can you do to turn back the marketing clock? Study THE WEEK’s strategy to enroll young readers.
