Two-minute ad campaign
How to turn soaring gas prices and a sputtering economy into new subscribers.
Archive for the ‘Proof Book’ Category
“What would The Jewish Week do?”
Lessons from our latest in the quest to sell subscriptions on behalf of “The Wall Street Journal of Jewish newspapers.”
Can you guess the No. 1 magazine in your dentist’s office?
PROOF BOOK
Idea: Suspense in copy is motivating. True? Answer inside…
Subscriber base aging? Take a lesson from THE WEEK.
PROOF BOOK
Raise your hand: Subscribers getting old fast? Dwindling universe of prospects who even read print, much less subscribe to it? Two common circulation complaints. So what can you do to turn back the marketing clock? Study THE WEEK’s strategy to enroll young readers.
