Archive for the ‘Lists’ Category

49-Point Checklist for Beating Your Control

OPEN LETTER

What do you need to know to beat your control? The answers to this list of questions will provide a good start when working with outside creatives. Or—and especially—if you attempt to do it yourself.

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113 Certainties for Circulation Success

OPEN LETTER

Here’s a list of tips, techniques, and truths to help you create winning subscription promotions. Do you know them all? Know a few more I should add? Reply before midnight.

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