How to sell magazine subscriptions online - the Vanity Fair example
This idea works even better than I first imagined.
Archive for the ‘Editorial’ Category
How to increase circulation income—not spending
A zero-cost, all-profit newsletter for presidents to give free to their board of directors. And a renewal program with frequent-flier rewards in exchange for long, long flights with the magazine. Two ideas for the “Monday Morning Expert” column in Circulation Management magazine whose Associate Editor, Chandra Johnson-Greene, has asked me to contribute once or twice a month.
Worst idea for a magazine ever?
I’ve seen some bad ideas. Hell, I’ve been involved in some bad ideas. But if Lapham’s Quarterly lasts six months, it will give new meaning to “vanity publishing.”
Green Death
Do you like this award-winning cover? It was famous and infamous all at the same time. Raising contentious issues about what works best on newsstands. And who best to create — and control — the covers. I have some strong opinions of my own. But you make the call for yourself.
