Archive for the ‘Case History’ Category
How to sell magazine subscriptions online — THE WEEK Magazine example
CASE HISTORY
A tornado creates a blizzard…
How to build circulation by hundreds and thousands of subscribers at a time
CASE HISTORY
How The Chronicle of Philanthropy and The Chronicle of Higher Education are re-defining the idea of a professional site license with innovative circulation marketing…
How to turn a magazine into a subscription-selling machine
CASE HISTORY
What happened when the irresistible force of Felix met the immutable laws of marketing…
How to sell newspaper subscriptions via direct mail
CASE HISTORY
What must be done to reverse the failing, flailing future of newspaper subscription sales? Everything. A call to arms from The Morning Call…
