“Free – The Future of a Radical Price”
Most magazines have three prices. The cover price. The subscription price. And free – the web price. In his new book, Chris Anderson of Long Tail fame argues that free may well be the most profitable price point of the three. He makes an interesting, instinctively counterintuitive, and yet often persuasive case for disruptive, game-changing zero.
Whether or not you agree (and the estimable Malcolm Gladwell does not necessarily) you will never think about free, and the several businesses you and your magazine are actually in, the same after reading Anderson’s book. Worth the cost – in time and money. Just $26.99 from Amazon. Or free in various forms (original Wired article / abridged audiobook / Google Books).
