A half-great way to sell subscriptions from your home page
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This elegant piece of coding on Inc. magazine’s home page is a just-right way to capture a subscriber. No layers between the urge to order and the act of signing up. Pure see… do… and buy —wait— do over?
Unfortunately, instead of speeding a ready-to-buy reader to a pre-populated landing page, this order arrives on a frustration-inducing CDS form where the exact same data must be entered AGAIN (try it yourself and see).**
So the moment is lost.
There’s something perversely self fulfilling about angering an eager customer even before the order is complete. Sort of gives new meaning to the “submit” button. And in the particular case of Inc., it creates an immediate (if undeserved) “do-as-we-say, not-as we-do” brand image.
Hal Riney once growled, “There are no half-way sales.” And on the net especially so—as evidenced by landing pages littered with half-completed shopping carts.
So profit from Inc. Follow its example—half way. But fully bake your back end.
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**Wish-fulfillment dept.?
**CDS uses a web address that barks: “https://w1.buysub.com/”
