A new magazine with snob appeal
The publisher is the “24th richest person in the world.” And he resisted the urge to call it “Prokhorov.”
Archive for the ‘Publishing’ Category
Predictably Irrational: The Hidden Forces That Shape Our Decisions
BOOK RECOMMENDATION
A new book by Dan Ariely. Useful if true.
The launch of Condé Nast Portfolio
Condé Nast, the man, “was noted for his innovative publishing theories and flair for nurturing readers and advertisers…one of the most powerful purveyors of popular culture.” He started a magazine empire later made legendary by brilliant, billionaire publisher S.I. Newhouse. Proving again the rich are different from you and me. Which brings us to the launch of Condé Nast Portfolio…
Why it’s important – Part 1
An ad campaign on behalf of junk mail … ah, circulation marketing … make that “audience development.”
Google sneezes, magazine world gets the chills
Google: Grim reaper? Or savior of a dying industry? Let the fear, loathing and speculation begin.
49-Point Checklist for Beating Your Control
What do you need to know to beat your control? The answers to this list of questions will provide a good start when working with outside creatives. Or—and especially—if you attempt to do it yourself.
Marc Andresseen on the future of the magazine business…
…in a manner of speaking. If you substitute “publishing” for “Hollywood,” and “magazines” for “studios,” you’ll get the idea.
Green Death
Do you like this award-winning cover? It was famous and infamous all at the same time. Raising contentious issues about what works best on newsstands. And who best to create — and control — the covers. I have some strong opinions of my own. But you make the call for yourself.
