Two-minute ad campaign
How to turn soaring gas prices and a sputtering economy into new subscribers.
Archive for the ‘Launches’ Category
A new magazine with snob appeal
The publisher is the “24th richest person in the world.” And he resisted the urge to call it “Prokhorov.”
How to increase circulation income—not spending
A zero-cost, all-profit newsletter for presidents to give free to their board of directors. And a renewal program with frequent-flier rewards in exchange for long, long flights with the magazine. Two ideas for the “Monday Morning Expert” column in Circulation Management magazine whose Associate Editor, Chandra Johnson-Greene, has asked me to contribute once or twice a month.
The launch of Condé Nast Portfolio
Condé Nast, the man, “was noted for his innovative publishing theories and flair for nurturing readers and advertisers…one of the most powerful purveyors of popular culture.” He started a magazine empire later made legendary by brilliant, billionaire publisher S.I. Newhouse. Proving again the rich are different from you and me. Which brings us to the launch of Condé Nast Portfolio…
Worst idea for a magazine ever?
I’ve seen some bad ideas. Hell, I’ve been involved in some bad ideas. But if Lapham’s Quarterly lasts six months, it will give new meaning to “vanity publishing.”
Marc Andresseen on the future of the magazine business…
…in a manner of speaking. If you substitute “publishing” for “Hollywood,” and “magazines” for “studios,” you’ll get the idea.
The future of magazines: It’s Everywhere
What will the future of magazines look like? Something like Everywhere from the publishers of JPG. Click to see the launch and become part of the magazine — which is the essence of this new publishing model.
