“5 key reasons why newspapers are failing”
A brilliant and unsparing appraisal in two parts by Bill Wyman for Splice Today. If you survive the tour-de-force that is part one, the more proscriptive part two is even better. Summary: boring = fail.
- Advertising
- Back Issues
- Branding
- Case History
- Circ Management
- Controls
- Copywriting
- Creative
- Direct Mail
- Editorial
- Formats
- Fulfillment
- Futurezines
- Gift Subscriptions
- Graphic Design
- Launches
- Lists
- Magazines
- Marketing
- Newsletters
- Newspapers
- Newsstands
- Offers
- Passion
- Personalization
- Publishing
- Received Wisdom
- Renewals
- Testing
- Vouchers
IDEAS ON
© 2007
Richard Riccelli, Inc.
All rights reserved.
OTHER IDEAS
- A Clear Eye
- Adrants
- Brand Autopsy
- Copywriter’s Roundtable with John Forde
- Denny Hatch’s Business Common Sense
- Duct Tape Marketing
- Dynamist Blog
- Edward Tufte (Ask E.T.)
- Gaping Void
- Jakob Nielsen’s Website
- Lip-Sticking
- Magazine Death Pool
- Marketing Sherpa
- Murketing (The Journal of)
- PagePlane
- Psychotactics
- Rough Type
- Seth Godin’s Blog
BACKLIST
- 2,239 Tested Secrets For Direct Marketing Success
- A Technique for Producing Ideas
- Advertising Secrets of the Written Word
- Bamboozled at the Revolution
- Being Direct
- Bencivenga Bullets
- Big Switch
- Bill Bernbach’s Book
- Black Swan
- Blank Slate
- Blink
- Breakthrough Advertising
- Call of the Mall
- Cluetrain Manifesto
- Commonsense Direct & Digital Marketing
- Confessions of an Advertising Man
- Direct Mail Copy That Sells
- Direct Marketing Handbook
- Direct Marketing Rules of Thumb
- Economist Style Guide
- Envisioning Information
- Future and Its Enemies
- How the Mind Works
- How We Got Here
- Life: The Movie
- Long Tail
- Marketing Secrets of a Mail Order Maverick
- Million Dollar Mailings
- Mirror Makers
- Ogilvy on Advertising
- On Writing Well
- Permission Marketing
- Predictably Irrational: The Hidden Forces That Shape Our Decisions
- Reality in Advertising
- Scientific Advertising
- Secrets of Successful Direct Mail
- Substance of Style
- Successful Direct Marketing Methods
- Tested Advertising Methods
- Tipping Point
- Triggers
- Unleashing the Ideavirus
- Visual Display of Quantitative Information
- Visual Explanations
- When Advertising Tried Harder
- Who’s Charging What
- Why We Buy
- Winning Direct Response Advertising
- Wisdom of Crowds
- Words that Sell