How to sell magazine subscriptions online - the Vanity Fair example
This is très smart.
An editorial slide show from Vanity Fair on its current cover girl, the first lady of France, Carla Bruni. Nothing unusual … 1-2-3-4-5-6-7-8-9-10-11 … typical of what lots of publications do … The New York Times and Slate are especially good at this kind of feature.
What’s interesting is the last slide, slide 12.
Suddenly, church becomes state. And seamlessly, point of interest becomes point of sale. The landing page even features Vanity Fair’s current newsstand cover.
This circ promotion is an even tighter, brighter, more-evolved execution of an idea my colleague Deb Gallagher first hatched when we created this for Fast Company.
I’m sold.
