RICHARD RICCELLI ON ISSUES IN SUBSCRIPTION MARKETING

Make your magazine the free gift with a purchase

The Grandinroad catalog is currently giving customers a free one-year subscription to Metropolitan Home magazine with the purchase of $100 or more. Good idea.

grandinroadcongrats_free_sub methome

Can you make your magazine the free gift with a purchase? It doesn’t have to be a full year subscription. It could be as little as one free issue. Or even one free back issue that isn’t earning you any income anyway.

Ask your best advertisers. If might be a simple way to increase circulation for the cost of a phone call as you add value and increase sales for your key partners.

Natural combos are easy to imagine. Like New For Baby (a great site for baby clothes started by Lyn and Michael Huffman and their partner Leigh Rubio) and one of their favorite magazines, Fit Pregnancy.

Can you think of other profitable marriages of convenience?

spacemanfitpreg

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