A dialogue on “the secret dialogue between what we buy and who we are”
I’m a practitioner. Author, editor, columnist Rob Walker is a thinker. A careful, subtle, intelligent thinker whose new book “Buying In” offers some useful insights on the admix of branding, identity, choice, control, motivation, sales, marketing, business, and ultimately customer behavior. Here Rob talks about some of his ideas in ways that work for me.
