Marc Andresseen on the future of the magazine business…
This piece of clear thinking from Marc Andreessen is currently making the rounds fueled by its own naked good sense and links from the kind of entrepreneurial new media successes (Instapundit, Kausfiles) the article’s ideas foreshadow.
Depending on their industry, I’m sure others here at the narrowest tip of the long tail — who like me are also chatting it up — are saying, “substitute ‘architecture’ for ‘Hollywood’ … or ‘brokerages’ for ’studios’ … or ‘gallery owners’ for ‘distributors’ …”
For those of us in the business of creating, launching, and advancing new magazines, I’d simply say, imagine your role in this major motion picture. Indeed write yourself a star turn. After all, it’s your screenplay, your production, your magazine — you are up in one — and it’s coming soon to a publisher near you.
