‘FREE!’
The “FREE!” offer has long been the heart and soul of subscription promotions. Free issues. Free gifts. Buy one, get one free. Offers found in countless circulation management models. The best among us are able to track and measure the cost/benefits over the entire life of a subscription. But how do we interpret and evaluate the meaning of “FREE!” to a subscriber? And the relationship that creates as a result? Especially in the age of the internet where the ethic (and reality) is “information wants to be free.”
Chris Anderson of “Long Tail” fame offers a couple of thoughts on the value of “FREE!” He learns from Scott Adams, it’s a more complicated equation than you might think. And he discusses with Shai Agassi how changing prices can dramatically shift and even obscure the perception of what’s free, what’s expensive, what you’re buying, and what you’re paying for. Get ready for your “FREE!” car…
The razors were free. It was those Patriots’ tickets that cost so much money.
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